---
name: beauty-salon-signage
description: Plans screens for beauty salons, barbershops, nail and brow studios, spas and cosmetics stores — service menu and price list by section, free slots today, masters' schedule, discounts by weekday, quiet hours, promotions with countdown, gift certificates, product shelves, portfolio from social media, workshops, reviews; with slide plans, Google Sheet feeds and ready PRTV templates. Use when someone wants a TV in a salon waiting area or window, a price list on screen for a barbershop, or a promo screen for a cosmetics shop. Triggers (RU) экран в салон красоты, телевизор в барбершопе, прайс салона на экран, свободные окна, график мастеров, магазин косметики экран, подарочный сертификат.
license: CC-BY-4.0
metadata:
  author: PRTV (prtv.pro)
  version: "1.1"
  date: "2026-09-27"
  language: en
  related: digital-signage-content, signage-screen-design, prtv-feed-widget
---

# Screens for beauty salons, barbershops and cosmetics stores

A client waits 5–20 minutes, often returns every 3–6 weeks and sees the same screen many times. The screen's jobs: fill free slots today, sell one more service or product, bring the client back — and look as neat as the salon.

## 1. Salon loop (8–12 slides, 10–15 s)

1. Brand welcome.
2. **Free slots today** — «15:00 manicure · 16:30 haircut» — Google Sheet, «table as is»; the administrator edits from a phone. The single most effective slide: it sells time that is otherwise lost; also works in the window for passers-by.
3. Service menu by section (hair, nails, cosmetology, spa/massage, lashes, solarium) — sheet → price list.
4. Promotion with conditions, end date and countdown («first visit −30%», «come with friends −10%»).
5. **Discounts by weekday** — cheaper on quiet days; or **quiet hours** («Tue–Wed 12–15 — no waiting»). Both move demand to empty hours.
6. Masters: photo, specialisation, days of work (masters' schedule for the month from a sheet).
7. Products at the counter: care sets, shampoo after colouring — «ask the master» + countdown for a promo.
8. Portfolio: recent works from the salon's VK community (card grid) or own photos.
9. Workshop / event — iCal calendar.
10. Gift certificates 3 000 / 5 000 / 10 000 ₽ — before holidays.
11. Cross-promo with a neighbour (coffee from the café next door).
12. Review + QR.

Seasonal: New Year hairstyles and nail designs, 8 March, school graduation, wedding season, summer SPF and depilation.

## 2. Barbershop specifics

Short loop, darker style; price list; free chairs now; loyalty «every 5th haircut»; beard care products; children's cuts; sports or music video without sound as filler.

## 3. Cosmetics store loop (7–9 slides)

SPF products + weather (sun as a reason); care sets with price; bestsellers; perfume promotion with timer; new arrivals; video; delivery with a first-order promo code; loyalty card «up to 50%».

## 4. Rules

- Prices must match the price list; «from» prices say what is included.
- Before/after photos only with the client's written consent; no medical claims for cosmetology («rejuvenation» procedures that are medical require a licence — say what is done, not what it cures).
- No client names on the free-slots slide.
- Old promotion dates must go — a «Black Friday 2022» slide undermines a premium salon.

## 5. Cases from the PRTV template catalogue

Section «Красота» of https://s.prtv.su/shablony/katalog-shablonov:
- «Салон красоты. Розовый» https://prtv.su/11425 and «Бежевый» https://prtv.su/11426 — six-slide starters with price lists, a «girls' night −10%» promotion, weather, calendar, VK and review.
- «Салон красоты. Чёрный» https://prtv.su/11427 — 25 slides (paid): service menu, all price lists, popular services with seasonal discounts, jewellery shelf, **discount calendar by weekday**, **attendance by hour**, **masters' schedule for the month**, New Year services, children's cuts, café cross-promo, **gift certificates**.
- «Салон красоты. Минимализм» https://prtv.su/11460 — first visit free, services «from 500 ₽», product set with timer, workshop video, reviews.
- «Магазин косметики» https://prtv.su/57783 (bright) and https://prtv.su/15381 (light) — SPF with weather, sets, perfume with timer, delivery promo code, loyalty card.

Upgrade: move prices, schedule and free slots to Google Sheets through «Лента» (prtv-feed-widget) so the administrator never opens the editor.

## 6. Building it in PRTV

Start from a template or prtv-digital-signage. A window screen and a waiting-area screen can play the same slideshow on the free first licence (up to three screens at once).

## Tricks from PRTV practice

- Cross-promo with a coffee shop: a QR for "coffee to the salon", every fifth coffee free for the masters.
- The master pages slides with the remote to show a client haircut styles or past work.
- A calendar on screen — a prompt to book the next visit right away.
- Background: fashion shows and make-up classes from YouTube (or an "aquarium" for a calm zone).
- Reviews: a review QR and a VK feed of work photos; a promo posted in the group appears on screen by itself.
- Cosmetics: sun care next to the weather, gift sets to raise the ticket, a discount countdown.

## What not to do

- Do not show a static price list only — it is the least read slide.
- Do not promise medical results.
- Do not use stock photos of «results» the salon did not do.