---
name: menu-board-by-venue
description: Ready menu-board layouts by venue type — coffee shop, burger bar, shawarma and doner, pizzeria, sushi and wok, beer bar and pub, sports bar, canteen, bakery and pastry shop, grill and kebab house, dumpling house, hookah lounge, food court and street food, pancake house, halal café, ice-cream parlour, tea house — which fields each needs (sizes, grams, ABV, IBU, bake time), which promotions work there, which live widget to add and which free template to start from. Use when someone asks for a menu for a specific kind of venue, a TV menu for a café format, or promo ideas for a food-service screen. Triggers (RU) меню для кофейни, меню для бургерной, меню для шаурмичной, меню пиццерии на телевизор, меню суши, меню пивного бара, спорт-бар экран, меню столовой, меню пекарни.
license: CC-BY-4.0
metadata:
  author: PRTV (prtv.pro)
  version: "1.0"
  date: "2026-09-27"
  language: en
  related: digital-menu-board, digital-signage-content, signage-widgets, prtv-templates, prtv-integrations
---

# Menu board by venue type

General menu-board rules (how many items fit, type sizes, colour, checklist) are in **digital-menu-board**. This skill covers what changes from one format to another. The layouts come from 100+ working templates in the PRTV catalogue and the queries venue owners actually search for.

## How to use

1. Find the format below (or the nearest one).
2. Use its menu-row fields — they are what guests compare in that format.
3. Add one or two promotions from "What sells", each with an end date or time window.
4. Add one live element (countdown, weather, clock, feed) — more competes with the prices.
5. For a fast start, open the free template by number (section "In PRTV") and replace names and prices.

## Formats

### Coffee shop
- **Fields**: drink, 2–3 sizes (200/300/400 ml or 250/350/450 ml) with a price under each, strength as 1–3 beans, extras on a separate line ("syrup 30", "plant milk +40").
- **What sells**: "cappuccino 99 until 11:00" next to a clock; breakfast combo (coffee + croissant); "second cup — free croissant"; "pastry −20 % after 19:00"; "coffee to go — discount on dessert"; photo with a hashtag → discount on the next order; seasonal drink next to the weather (iced drinks in the heat).
- **Live element**: clock (morning price until X), weather, countdown for a "1=2" offer.
- **Case**: a 32" TV behind the counter, 5 slides (menu, deal of the day, combo, "syrup for 30", QR to Telegram −5 %) — in 3 months the average ticket went 228 → 255 RUB, extras 20 → 46 a week.

### Burger bar, fast food, hot dogs
- **Fields**: name, one-line composition, weight, price; "new" or "hit" badge; boxes and combos as a separate block.
- **What sells**: "order 2 — get the 3rd free"; "from 50" categories; promo countdown; "QR review — 10 % off"; selfie-with-drink offer.
- **Live element**: countdown, traffic (roadside), weather.
- Portrait screen at the till: boxes, burgers, snacks in packs of 3/5/8.

### Shawarma, doner
- **Fields**: 3–4 sizes (mini / classic / XL) with grams (300/320/350/360 g), signature names ("Classic", "Hawaiian", "4 cheeses", "XL"), sauces and sides.
- **What sells**: "happy hours −20 %" with a countdown; combo with a drink; a small video of meat carving in a corner.
- **Live element**: happy-hour countdown, analogue clock, weather.

### Pizzeria
- **Fields**: pizza, toppings in one line, diameter (25/30/35 cm) and price per size, "hit".
- **What sells**: "3 large pizzas — one price" combo; "order online" with QR and size prices; **pizza by the slice with bake time** — a countdown per pizza type, "fresh slice in N minutes" (bake time builds trust and makes people wait).
- **Live element**: slice countdowns, order QR.

### Sushi, rolls, wok
- **Fields**: roll, composition, pieces and grams, price; "build your own set".
- **What sells**: "birthday ±3 days — free roll / promo code"; "order online" with QR; set of the week.

### Beer bar, pub, brewery
- **Fields**: beer, style (lager, ale, stout, wheat), brewery and country flag, ABV, gravity, bitterness (IBU), volume, price per 0.5 l or per litre; sort by strength; 30+ beers per slide as a table.
- **What sells**: "beer of the day 99 per litre"; "1+1=3" — every third glass free on weekdays 16–18; "take-away −20 %"; "draught −10 % Mon–Thu"; beer + snack pairings; style guide for beginners.
- **Live element**: pouring-beer video, currency rate (imports), weather.

### Sports bar
- **Fields**: match sets (2/3/4 l of beer + pizza + snacks) priced per group.
- **What sells**: late happy hours; match set; table booking for the game.
- **Live element**: **TV programme widget** (when the match is on), sports news RSS, club group posts between matches; for a themed channel — session schedule and weather at the next race location (Formula 1).

### Canteen, deli, business lunch
- **Fields**: dish, portion (g), price, kcal; soups / mains / sides / salads / drinks; menu for the week or for today.
- **What sells**: business lunch with hours (weekdays 12–16); dish of the day.
- **Live element**: a table fed from Excel or Google Sheets — the menu changes daily with no slide edits; clock.

### Bakery, pastry shop, ice-cream parlour
- **Fields**: weight, dough and filling, kcal; cakes priced per kg and "to order"; ice cream per 100 g.
- **What sells**: "−20 % after 19:00"; "buy 3 pies — the 4th is free"; "pastry of the day"; "something for tea?"; gift boxes; "cakes to order from 1500 per kg — ask at the till".
- **Live element**: weather (summer items, milkshakes in the heat), clock (evening discount).

### Grill, kebab house
- **Fields**: meat, grams (per 100 g or portion), price; burgers with composition; drinks.
- **What sells**: "scan, rate us — 10 % off"; birthday gift; "1+1 — free drink".

### Dumpling house (pelmeni, vareniki, khinkali, manti)
- **Fields**: sections per dumpling type, fillings and sauces as separate lists, pieces or grams.
- **What sells**: portion for two, frozen take-home packs. Readable from 3–5 m.

### Hookah lounge, karaoke bar
- **Fields**: hookahs by strength and flavour, tea list, cocktails.
- **What sells**: happy hours, evening booking, tonight's programme. Neon clock, events poster.

### Food court, street food, food truck
- One strong offer, big, readable from the next counter's queue; 5–10 s per slide; the price visible from afar.

### Halal café, Central Asian and Caucasian cuisine
- **Fields**: plov, lagman, shurpa, manti with grams; halal mark.
- **Dish of the day via Telegram**: the chef posts to a channel and the feed element on screen shows it — no slideshow edit.

## Tricks for any format

- **Prices in the window remove the "too expensive" fear** — face the price list to the street.
- **Labels**: vegan, lactose-free, gluten-free, spicy — as icons.
- **Time → price**: morning, lunch and evening prices next to a clock or countdown.
- **Weather → offer**: hot food in the cold, cold drinks in the heat.
- **Traffic** for roadside venues and filling stations: people buy more coffee to go in jams.
- **Social content on screen**: a promo posted in a VK group or Telegram channel appears on screen by itself.
- **Hiring** slide with shifts and a Telegram handle.
- **Partner ads** (taxi, designated driver, flowers) as extra income from the screen.
- Never keep expired promos or countdowns: a countdown past its date shows zeros.

## In PRTV (prtv.pro)

Free system templates take a minute to copy (steps in **prtv-templates**). Preview numbers: `prtv.su/<number>` or, in PRO, `prtv.pro/<number>`:

| Format | Templates |
|---|---|
| Coffee shop | Coffee shop 1–3 in PRO (0012746, 0012747, 0012046), 29973, 11317 (photo backgrounds), 11318 (video backgrounds), 97678, 90437 |
| Burgers, fast food, hot dogs | 11313, 11323, 11324 (portrait), 11311, 11312, 11314 |
| Shawarma | 34434, 11315, 11323 |
| Pizzeria | 11472 |
| Sushi | 11470 |
| Beer, pub | 11322 (dark, light, neon); paid 11326 "Beer bar", 11327 "Beige beer menu" |
| Sports bar, F1 | 11319, 11325 (portrait), 11320 |
| Grill | 11329 (paid) |
| Bakery, desserts | 11316, 11321 "Master Gourmet", 11467 |
| Central Asian, Georgian, Italian | 83437, 99127, 36831, 19492 |

Names and prices can come automatically from iiko, R_Keeper and Quick Resto (**prtv-integrations**). A design sketch for any venue type and style: the AI generator https://s.prtv.su/informery/ai-generator-menyu (3 generations a day; the result is a brief for a designer, not a finished board); gallery by venue type — https://s.prtv.su/category/menyu-bordy.

## What not to do

- Do not show prices without size or grams where guests compare by them (coffee, beer, shawarma, cakes).
- Do not place every dish as a separate picture on a weak TV — bake photos into the background, keep prices as text.
- Do not paste text from Word: hidden markup comes with it.
- Do not leave a promo without an end date or a countdown past its date.